About us
Sharing expertise and seeking alternative viewpoints is what makes us Langland. To help us demonstrate the power of different perspectives, we worked with global market research agency Ipsos MORI to bring together a cross-discipline group of experts to explore the biggest topics in health.
Our 35-strong panel was drawn from the worlds of business, academia, think tanks, Government, NGOs, trade bodies and the health media. Their revealing insights underpin our exploration of key themes driving change in health, from the fallout of the pandemic, to the impact of telemedicine, to the blurring of the line between patient and consumer. And this is just the start. From now on, Aperture is where you’ll always find us Thinking Further.
TRUST ME – I’M ON TIKTOK
In a world where facts and opinions are interchangeable, loyalties tribal, and truth optional, how do healthcare players earn the trust of people who are increasingly free to choose an alternative product or service?
HEY PHARMA, WHO CAN WE TRUST ON SOCIAL MEDIA?
Published on 15th March, 2023 | ARTICLE
44% of people reportedly consult YouTube before their doctor when seeking treatment for a health condition. But can the health information they access be trusted? Emma Robertson, Associate Planning Director, Social Media, examines pharma’s role in combatting online misinformation.
WHO NEEDS TO BE TRUSTED ANYWAY?
Published on 17th October, 2022 | ARTICLE
Public opinion of the pharmaceutical industry has always waxed and waned. While much commentary has lamented the industry’s missed opportunity to secure itself a new persona during the pandemic, Luke Cripps, Associate Planning Director at Langland, asks whether trust was ever a must-have in the first place.
HOW NECESSITY AND INVENTION ARE CREATING NEW FRONTIERS IN HEALTHCARE
The distinctions between patient and consumer, prevention and cure, and pharma and big tech are no longer clear cut. We draw on expert perspectives as we review the repercussions of blurring lines for the healthcare industry.
INCLUSIVE BY DESIGN
September 6, 2022 | ARTICLE
Full digital inclusion is non-negotiable if we want true health equity. But how can we ensure inclusivity? Ben Finlay, Publicis Health Chief Innovation Officer; Umang Patel, Chief Clinical Information Officer at Microsoft, and Mike Trenell, CEO of Changing Health share their perspectives with Stuart Collins for Aperture.
CAN’T WAIT, WON’T WAIT: HOW OUT-OF-POCKET HEALTH IS CHANGING CONSUMER BEHAVIOUR
Published on July 19, 2022 | ARTICLE
Nine out of 10 consumers in the UK have no private health insurance, making them wholly reliant on the NHS or, alternatively, paying for their health out of their own pockets. And data suggests they are increasingly footing the bill. So is ‘self-pay’ a post-pandemic anomaly, or a trend?
BLURRING THE LINES: WHEN PATIENTS BECOME CONSUMERS (AND THE OTHER WAY ROUND)
Published on June 28, 2022 | ARTICLE
In the two years since the start of the pandemic, there have been 31 million fewer outpatient appointments in the UK than in the preceding two years. Changes in patient behaviour have been offered as a partial explanation, but how far do those changes go, and what do they say about the future of healthcare?
After the wildfire: How will healthcare recover from the pandemic?
From the widespread adoption of telemedicine to the emergence of a new healthcare consumer, we examine adaptations brought forward by the industry and their far-reaching implications for the future of health.
THE TRUTH ABOUT TELEHEALTH
Published on April 7, 2022 | ARTICLE
We put telehealth to the test. We surveyed nearly 1,000 people from Publicis Groupe companies across the UK, US and Canada about their personal experiences of e-consultations. What worked? What didn’t? Would they do it again?
COVID-19 AND PATIENT BEHAVIOUR: WHAT HAS CHANGED?
Published on January 20, 2022 | WEBINAR
Join Dr David Griffiths, GP, Chief Medical Officer at Teladoc Health UK, Penny Clarke, Lymphoma Patient Advocate, and Siân Dodwell, Chief Strategy Officer at Langland as they explore how the pandemic will change the way individuals manage their own health, how healthcare companies interact with patients, and why improving health literacy needs to be on the agenda.
POST-PANDEMIC RECOVERY: WHAT’S IN STORE FOR HEALTHCARE?
Published on January 14, 2022 | ARTICLE
After a forest fire, the natural world recovers according to predictable patterns, in a process known as ‘ecological succession’. The modern world has never seen a global conflagration quite like COVID-19, so what will those equivalent patterns look like for healthcare?
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